CMO (Miltech)

Values Value is a recruiting company with expertise in IT and game development and is currently looking for an experienced Chief Marketing Officer for a Ukrainian miltech company developing UAV systems and ammunition that have been actively used on the frontline for several years. The company is moving toward autonomous systems, high-speed interceptors, integration of aerial and ground platforms, and the development of a unified ecosystem enabling coordination and interaction between drones.

We are looking for a leader who can build a full-fledged marketing function from scratch in an environment where the company’s overall operational maturity is also being developed in parallel. 

For which tasks (responsibilities)?

1) Strategy, positioning, brand

• Development of the company’s marketing strategy (B2G, B2B, export)

• Positioning the company as a technological leader: autonomous systems, interceptors, next-generation warfare ecosystem

• Brand architecture: master brand + product lines (Middle Shot, Heavy Shot, interceptors, munitions)

• Definition of tone of voice, key messaging, brand book, and visual identity

2) PR & communications

• Building a systematic PR function: Ukrainian media (Forbes UA, Ekonomichna Pravda, The Defender, AIN, dev.ua) and international outlets (Reuters, Bloomberg, Defense News, Breaking Defense, FT)

• Founder visibility: interviews, conference speaking, podcasts

• Crisis communications: handling sensitive topics (security, confidentiality, war-related context)

• Preparation of official statements, press releases, and responses to news triggers

3) Product marketing & B2B/B2G communications

• Product packaging: technical brochures, demo videos, sales decks, specifications

• Preparation of materials for government customers, Armed Forces of Ukraine, and international partners

• Use cases: frontline results, performance metrics, operator feedback

• Support for participation in exhibitions and shows: IDEX, Eurosatory, DSEI, Defence events, etc.

4) Digital, content, presence

• Company website (UA/EN), SEO, technical content

• Social media (LinkedIn, X, YouTube, Telegram), content strategy

• Corporate blog, technical publications, white papers

• Video content: product videos, reports, interviews

5) Employer brand & internal communications

• Positioning the company as a top employer in the miltech segment

• Careers page / landing page, recruitment marketing content

• Support for large-scale hiring of engineers and production staff

• Internal communications: newsletters, all-hands meetings, cultural artifacts

6) Team, processes, budget

• Hiring and building the core marketing team

• Managing external vendors (PR agencies, production, design studios)

• Marketing budget planning and control

• Implementation of processes, KPI system, and регулярная reporting to the CEO

What kind of professional are we looking for?

• 5+ years of experience in strategic marketing in senior/lead roles (Head of Marketing, Brand Director/ Strategist, Marketing Director, CMO) preferably in marketing agencies 

• Proven track record of building a marketing function/ creating marketing projects from scratch or leading large-scale transformations

• Leadership experience: hiring and developing teams, working at the C-level

• Brand strategy: positioning, brand architecture, rebranding, brand book development

• PR: systematic work with media (UA and/or EN), reputation management, crisis communications

• Marketing communications: integrated campaigns, content marketing, digital

• Employer brand: building HR brand, recruitment marketing, internal communications

• B2B (and/or B2G) experience 

• Experience working with physical products: understanding of hardware product marketing specifics

• English: Upper-Intermediate / Advanced or higher for working with international media and partners

Why do we enjoy working here?

• Mission & impact. Direct impact on Ukraine’s defense capabilities – marketing for products that have been saving lives on the front line for over 2 years.

• Greenfield & full ownership. Marketing is built from scratch – you define how, with whom, and through which processes.

• Stability & reliability. Profitable company with established serial production and certified SKUs.

• Scaling & international expansion. Team growth plans and potential expansion of production abroad.

• Technological ambition. A full ecosystem: autonomous ground layer + air layer + coordinated drone interaction.

• Founder access & speed.

What are the conditions and bonuses?

• Kyiv (office / hybrid)

• Military reservation

• Flexible working hours

• Paid vacation and sick leave

• Medical insurance 

• Probation period: 3 months